Echium fastuosum

Echium fastuosum

This tough perennial/sub-shrub boasts 2′ tall flower spikes in spring on top of a branched dome of silvery foliage, that are like sandpaper to the touch. The flowers are purple.

Even without the flowers, the foliage is quite stunning. The center rib of each leaf is pink and the underside is almost purple. We sometimes miss the beauty in the detail when everyone concentrates on the flowers.

This is its second year in the ground and it is now a mound 3′ X 3′. So far no signs of flowers.

Pronunciation: EK-ee-um far-stew-OH-some

Species Meaning: Proud

Echium fastuosum is native to Madeira.


  • Echium fastuosum
    Echium fastuosum

Cultivation Notes

Needs good drainage and little to no summer water. Full sun. It is endemic to the island of Madiera where it grows on rocky cliffs and terraces in the Central Mountain Massif at elevations ranging from 2,500’ to 4,600’.

Propagation Notes

Seeds or cuttings.

Additional Information

There is a weed risk with this plant, and we will have to monitor it carefully after its first flowering. In southern California it is now listed as an invasive plant.

Syn: Echium candicans

In Our Garden

Plant ID: P20059

Found in Garden of the Giants,

Along the wall farthest away from the main path.

We acquired this plant from Annie's Annuals and Perennials.

Family: Boraginaceae

Genus: Echium

Species: fastuosum

Commonly known as: Pride of Madeira

Height: 3ft to 5ft

Spread: 3ft to 5ft

Growth Habit:
Sun Needs:
Full Sun
Soil Type:
Season of Interest:
Zn9a - down to 20F
Benefits and Attracts:
Bees and Hummingbirds

Resistant to Deer.

  • Catherine petterson

    Bought two plants while we were at our sons wedding at your gardens. Question is how much cold can it withstand? We live in Montana and planned on a large pot on casters to bring in for winter.

    1. gardener

      Hi Catherine – you must have us confused for someone else. We are not a retail nursery, only a private display garden in Oceanside, Oregon. However, in answer to your question, the one we had growing and about to bloom was subjected to 22F this winter and it is well and truly dead. That puts it at zone 9b. I am guessing that where you are in Montana will be much colder than that, so it will need winter protection.

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